Prada opens a new store in Auckland on Queen Street, within the city’s prestigious shopping district. The new space, designed by architect Roberto Baciocchi, covers a total area of 350 square metres, spread over two floors, and houses the women’s and men’s ready-to-wear, leather goods, accessories and footwear collections. The external façade appears as a single large glass wall overlooking the street. The ground and first floor windows are framed by slim black marble profiles. The external façade’s rigorous geometry gives way to an elegant interior, an area dedicated to the women’s bags, accessories and footwear collections. The space is defined by the signature black-and-white marble chequered flooring – a legacy of Prada’s identity worldwide – and green fabric-clad walls with Prada iconic niches exalting the products. Display counters defined by coloured saffiano detailing and the green velvet sofas enhance the sophisticated atmosphere. A series of marble and mirror portals leads to an area hosting the men’s ready-to-wear, accessories, footwear and travel collections. The space dedicated to men features masculine materials and finishes: ebony floorboards and walls, palladium and crystal display cases defined by saffiano detailing in bright blue hues and light cotto-coloured leather sofas. +An imposing black marble staircase and a crystal elevator lead to the upper floor. The first floor, well-lit with natural light, is dedicated to the women’s ready-to-wear collection. The area is characterized by green fabric-clad walls, recalling a modern atelier. Perspex display cases, transparent skylights and originally-shaped tables complete the furnishing.
Prada opens a store in Auckland
