British Burberry model and current face of the Burberry Make-up campaign Suki Waterhouse hosted an event tonight to celebrate the opening of the first Burberry Beauty Box in Asia, bringing Burberry Beauty and a new retail concept to Seoul, Korea. The intimate cocktail event, held at the new Burberry Beauty Box in Seoul, was attended by 100 guests including actress Kim Min Hee, singer Yuri (from Girls’ Generation) and Kim Jae Kyung (from Rainbow), Burberry model Sung Hee, and model Kang So Young, all of whom wore Burberry. Korean DJ Mush XXX performed a live set. The new Burberry Beauty Box store draws inspiration directly from the Burberry Beauty Box flagship in London’s Covent Garden, created under the design direction of Chief Creative and Chief Executive Officer Christopher Bailey. Blending fashion and beauty in an innovative new format the Burberry Beauty Box encourages customers to interact with the brand’s make-up and fragrance collections and accessories through physical and digital experiences. Services include the Burberry Beauty Box Bar (the gifting hub of the store), monogramming for My Burberry, Beauty styling, Make-up Master Class, Fragrance discovery. Suki Waterhouse is the current face of Brit Rhythm fragrances, Fresh Glow Foundation and stars in the latest make-up campaign for Burberry Eyes, as well as this season’s Autumn/Winter 2014 global advertising campaign. The newly opened Burberry Beauty Box store reflects the brand’s global beauty focus and long-term commitment to Korea.