Citroen C4 Cactus wins a design star

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Organised by the APCI association for the promotion of industrial creation since 1999, the “Observeur du Design” competition is open to companies, designers, schools and local authorities across all activity sectors. It focuses on developments with innovative designs and awards them the “Observeur du Design” label. Every year, the most innovative new products are awarded a special prize, the “Design Star”. This year the jury, chaired by Isabelle Pontifilly, CEO of Vitra France, awarded a Design Star to the CITROËN C4 Cactus. The CITROËN C4 Cactus will be exhibited for a year as part of the “Equation Design” show at the Paris Science and Industry Museum. The exhibition showcases the work of designers at each step in the design of a new product, the aim being to make the object coherent, attractive, functional, innovative, ergonomic, pleasant to use, and respectful of lifestyles and the environment. All these qualities are very much in evidence with the CITROËN C4 Cactus.
The  design of the new model was informed by the aim to strike an ideal balance between practicality and aesthetics. The innovative new Airbumps® contribute to the pure and smooth body styling of the C4 Cactus, underscoring its bold personality while ensuring optimal protection against everyday bumps and scrapes. The interior was designed to bring motorists optimal comfort, with an uncluttered cabin free of all things superfluous. Through its innovative design, the CITROËN C4 Cactus offers a real alternative to conventional compact hatchbacks.