McLaren Automotive, the British manufacturer of luxury sportscars and supercars, is strengthening its global communications team with the appointment of John Paolo (JP) Canton as Senior Public Relations Manager for North America. Canton will be based out of McLaren Automotive North America’s headquarters in New York City reporting to Tony Joseph, Vice President of the Americas and Wayne Bruce, Global Communications Director. Canton will be responsible for developing and implementing the McLaren communications strategy in the Americas. His responsibilities include corporate, brand and product communications as well as social media for the region. Canton joins as the company readies to launch its most exclusive product to date, the McLaren P1™ GTR, and its most attainable: a range of sportscars currently codenamed P13. He will be supported by JMPR Public Relations Inc. which was recently appointed as McLaren Automotive’s North American Agency of Record.
“JP brings a wealth of experience in communications combined with a vast knowledge of the automotive industry as both a professional and an enthusiast,” said Bruce. “I am pleased to have JP on board as he will play the critical role of strengthening McLaren’s media communications in the region.”
Canton has worked for a number of category-leading global brands, including directing Ducati’s PR efforts during the company’s North American renaissance. He enjoys vintage autos and motorcycles in his spare time, and is a dual US-Italian citizen.