McLaren Automotive has appointed Jonathan Pollock as Regional Director for the Europe reporting to Jolyon Nash, Executive Director – Global Sales and Marketing. This appointment comes as McLaren has unveiled three new models in 2015. The 675LT and track-only McLaren P1™ GTR were unveiled at the Geneva International Motor Show in March, followed by the first model in the Sports Series, the McLaren 570S, which debuted at the New York International Auto Show. 
Pollock joins McLaren following more than 12 years in senior sales and marketing roles across Europe, most recently as Sales Director for Nissan Motor (GB) Ltd. During this time, he managed record sales growth within the region while working across supply management, distribution and retailer network performance development.
Jolyon Nash, Executive Director – Global Sales and Marketing, explained: ‘The retail environment across Europe has presented some challenges for the industry, but we embark on what is likely to be another record year for the brand with a range of groundbreaking products and a very strong retailer network. Jon brings a wealth of sales experience and knowledge gained from working with successful and established global brands in the European market. He joins McLaren at a very exciting time having just unveiled three new models in Geneva and New York.’
Pollock added: ‘I am extremely pleased to be joining the McLaren team at this incredibly busy time, as the company premieres three new models on two continents just weeks apart, all of which were arguably the stars of the shows. The launch of the McLaren 570S at the New York Auto Show brings about new challenges as McLaren enters into the highly competitive sports car market, but the brand continues to go from strength to strength with the range now complete.’
With the launch of the Sports Series, McLaren has completed the three tier range hierarchy, sitting below the Super Series and Ultimate Series. During 2014, McLaren delivered a record 1,649 vehicles globally and built the 5,000th model in the Super Series. Sales in Europe increased by 10 percent over the previous year as the network of retailers in the region increased to 19 in 11 countries. The latest location, McLaren Ascot, recently opening its doors a short distance from the McLaren Technology Centre as the new flagship site for the brand in the UK.
